LOST BOY | WRITER | OUTLIER | BUSINESSMAN
FINN | JASPER KEYS
Desert Mama- Who is Finn and where can we find him?
Finn- I’m a lost boy. I’m a jack of all trades and a master of none.
I’m just a regular dude who got sick of regular life. At a certain point I realized that most people’s conceptions of what normal life is bored the hell out of me. I stepped off the beaten path and made a pact with myself to no longer pursue anything in life without a soul.
I’m a writer, an outlier, a free thinker and a dreamer.
DM- What is Jasper Keys and how did the idea of creating it come about?
F- Jasper Keys is a clothing brand that uses art as a vehicle for promoting freedom, authenticity and community. We make soft threads for the spiritual outlaw. I started the brand at a very tough time in my life after getting out of the service.
I was applying and testing for 3 letter agencies and in my spare time I allowed the creative side to grow in me for possibly the first time in my life.
I was born into a family of artists but I was kinda the black sheep who left home to become a warrior. Now I see myself as a fusion of those two worlds; the warrior-artist.
DM- What inspires you and your creations?
F- Life inspires me. The beauty of it. The shortness of it.
Mountain sunsets, drinks with friends around bonfires and under the stars.
Death inspires me. I’ve lost a lot of people to war, murder, and illness. At some point I had a critical breakthrough – very spiritual. I realized how short this life is and how important it is that we make sure we spend our time on earth really LIVING, not just existing.
DM- In your experience, what is the key to success?
F- Well, what is success to you? I think that’s a very individual concept.
For me, success is happiness. And for me happiness is doing what I love with the people I love in the places I love. It’s also making a positive impact on the world and leaving behind a legacy that echos in the hearts and minds of friends, family and complete strangers.
DM- Which do you think is your best product, is it the one you most sell?
F- Our literals best selling product is a design called “Die with memories, not dreams”. People off all sorts are really drawn to that message.
On a deeper level I think the best product I really have to offer is more esoteric. I want to change the way people think and live. I use my art to speak bold spiritual shit into the world. And when people resonate with that its’ rad as hell.
DM- We have also seen you write, is this something you do for fun or you would like to dedicate yourself professionally to it?
F- I don’t write for fun, I write because my brain would explode if I didn’t. I don’t choose to write – I HAVE to write. Really, I just journal my thoughts and began to share them with people.
Eventually people started telling me I should write a book. I probably will when I meet someone who can show me the ropes. I don’t consider myself a writer though – a wordsmith maybe.
DM- The part you love the most of what you do, and the worst part:
F– The best part about what I do is knowing I made a positive impact on people’s lives. There’s a lot of people out there these days that are stressed and lost.
I also really enjoy everything on the creative side. Design, photography, videography and just story telling in general.
The worst part of what I do is everything admin. Taxes, accounting, HR, etc. It’s necessary but soul killing.
DM- Where and how would you like to see yourself 10 years from now?
F- In 10 years I see myself I see myself on a big ranch with a dozen dogs, a couple horses, and a garage full of big engines to wrench and rip on.
I convince all my best friends to live with me or be my neighbors and we spend all our free timeriding, lifting, drinking blood and jumping off trestles. Just kidding. But not really.
DM- You only have two days left, what would you do?
F- I would invite all my friends over, have a big bonfire, drink the best whiskey, grill the best steaks, watch every minute of every golden sunset, lie on the grass and take the world in, hug and kiss and laugh with everyone I love and roll around with my dogs.
Life is short and we need to spend as any days as we can like this anyway.
DM- One phrase you love you have written:
F- “I want to be the last words a man utters when he kisses, cusses or closes his eyes for the last time.”
DM- How is a perfect day in your life:
F- Wake up, look myself in the mirror and smile and be grateful, hydrate, go meditate in the sun, cook a bomb breakfast, get in a lift, blast music, go create some art, act like a kid and play as much as possible, go for a ride at the golden hour, sex at twilight, dinner and a bottle of wine under moonlight.
DM- A success and a failure:
F- I’ve failed at so many things honestly. The ones that really stick with me are not spending enough time with the people I have loved before they died.
My biggest success has been going from a lonely, depressed out of shape dude into a happy, fit positive person.
DM- Tell us about the car and bike projects you are building now:
F- I’m doing a restomod on a 1970 Nova SS. We’re converting from auto to 5 speed, full chassis swap, and going from a 396ci engine to a 540ci. Caged, tubbed wheels, all that. Basically an everyday pro-street.
My bike project hasn’t been nearly that crazy. Mostly cosmetic. I ride a 2020 HD FXBB and I’ve gone club style. Swapped out the apes for 10” risers, Mx bars, crash bars, sissy bar, fairing and
windscreen etc. etc. I blacked out most of the chrome and I’m using brown leather as the secondary color on top of the black. When I get some more seat time I’m sure I’ll work on the power and brakes but for once I’m happy just getting the look right.
DM- Why are you doing both and how do you find time for all of it? Who taught you to do this kind of things?
F- Why? I’ve never left a vehicle stock in my whole life haha. But no I have a vision. The Nova and Harley are both going to have a brown on black vibe. Also honestly working on gas and steel makes me happy. It reminds me of working on vintage trucks with my dad as a kid. The smell of old leather and oil and gas takes me back in time to when life was simpler. And truthfully I don’t know half of what I’m doing. I read and I watch YouTube and I hire expert mechanics and builders to do what I can’t.
– A phrase: “There is one rule, above all others, for being a man. Whatever comes, face it on your feet.”
– A film: Gladiator.
– A song: Sleeping on the blacktop by Colter Wall.
– A book: The Alchemist.
– A drink: Old fashioned.
– A city: Granada
WHAT DOES FINN PREFER?
- Ten years in a coma / Ten years in jail
- City life / Country life (Both, but country over city)
- Talking to animals / Talking to the dead (Fuck. These great haha. Talking to animals. I already talk to the dead too much.)
- Having more time / Having more money
- A good book / A good movie
- Constantly winter / Constantly summer
- Only being able to whisper / Only being able to scream. (I’m already soft spoken)
- Lifetime free wifi / Lifetime free coffee (Coffee baby)
- Only eating salty food/ Only eating sweet food
- Music concert / Theater play
- Something organized / Something improvised
- Visiting the past / Visiting the future
- To be unable to see / To be unable to hear
- Reality / Fiction (Reality is stranger than fiction)
- Never leaving your city / Not being able to return (Depends how good the city is haha. But I’d render wander than never wander.)
- Continuing with your life / Restarting your life (I’d continue. I’ve fucked a lot fo things up but I like where I’m headed now)
- Knowing what you will die of / Knowing what day you will
- Waking up in a desert / In a boat in the middle of the Ocean (These could both be either beautiful or terrifying haha. The desert.)